Summer 2023 Marketing B7692 section 001

Pharma Commercialization

Call Number 12490
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Maqbul Jamil
Method of Instruction In-Person
Course Description This cross-functional course focuses on real-world issues for commercializing pharmaceutical drugs in a rapidly changing and complex global business environment. This course will highlight the influential role external stakeholders (governments, regulators, payers, purchasing organizations, hospitals, physicians, pharmacies, patients, care givers and advocacy groups) and internal functions (early development, late stage development, data management, manufacturing, medical affairs, market access and commercial teams) play along a brands lifecycle, driving commercial success. Key topics to be explored include: - Market dynamics, competitive strategies, clinical practices, regulatory issues, access challenges and lifecycle planning - Internal and external stakeholders who influence the commercialization of the brand - Brand strategy plans, brand forecasts, inputs into strategic clinical development options, science and communications strategies - Strategies for pricing, market access and reimbursement in multiple geographies. Students who are interested in gaining insight into this increasingly complex market environment, and desire to learn how to navigate the influencers and set the stage for commercialization of pharmaceuticals, will benefit from the curriculum. This course will assist students interested in careers in pharmaceuticals, biotechnology, and healthcare, as well as management consulting and the financial industry, given the large and growing pharmaceutical practices of such firms.
Web Site Vergil
Department MARKETING
Enrollment 17 students (50 max) as of 3:07PM Wednesday, July 17, 2024
Subject Marketing
Number B7692
Section 001
Division School of Business
Open To Business, Journalism
Campus Morningside
Section key 20232MRKT7692B001