Summer 2023 Marketing B7685 section 001

Media and Entertainment: Strategy Consul

M&E: Strat. Cons. Proj.

Call Number 12525
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Ava Seave
Type LECTURE
Method of Instruction In-Person
Course Description In “Media & Entertainment: Strategy Consulting Projects,” the concepts and theories introduced in previous media and strategy courses will be applied in a practical way to problems brought to the class as projects from real companies and their managers. The ultimate goal of this class is for students to have team experience in helping companies recognize and solve strategic media problems.

Among the techniques the students will work on: Industry mapping, SCP: Structure/Conduct/Performance analysis, Market sizing, Defining the goals of a project, Defining and understanding scope, Value propositions and Value curves, Mapping Business Systems, Introduction to Business Canvas and Minimal viable product.

The half-semester course will introduce techniques to perform strategy consulting for media companies and teach students how to apply these techniques to real projects from real companies. In the seventh week, the teams will present their findings to the sponsoring companies. To master these skills, each week students will be given specific tools to work through each concept and will to apply these concepts in several ways: to current situations of well-known companies and industries, to a case about an evolving media SaaS company and to a case about a French media company, to the company project they have been assigned to.
Web Site Vergil
Department MARKETING
Enrollment 15 students (28 max) as of 4:07PM Wednesday, July 17, 2024
Subject Marketing
Number B7685
Section 001
Division School of Business
Open To Business
Campus Morningside
Section key 20232MRKT7685B001