Summer 2023 Marketing B7636 section 100

Product Management

Call Number 12488
Day & Time
Location
MTWRF 9:00am-5:00pm
490 GEFFEN HALL
Points 3
Grading Mode Standard
Approvals Required None
Instructor Paul Canetti
Type LECTURE
Method of Instruction In-Person
Course Description Product management is a fast growing field born out of the need for a single person or small team of people within an organization to own the entirety of the end-to-end product development cycle, while also understanding and reconciling product decisions with business needs. This course focuses specifically on digital product management and is intended as a primer for those interested in a product management career or those with a general interest in how technology products are made. Those who want to play at the intersection of technology, business, and management are often well-suited for product management, a role that is often referred to as “CEO of the product” but without direct control of most of the resources required to build and launch a successful product. Product managers must be proficient in a broad range of capabilities, and must lead through influence, not authority.
Web Site Vergil
Department MARKETING
Enrollment 14 students (74 max) as of 2:07PM Wednesday, July 17, 2024
Subject Marketing
Number B7636
Section 100
Division School of Business
Open To Business
Campus Morningside
Section key 20232MRKT7636B100