Fall 2024 Marketing B7619 section 001

Behavioral Economics & Decision Making

Behavioral Economics

Call Number 16943
Points 3
Grading Mode Standard
Approvals Required None
Instructor Elizabeth Friedman
Type LECTURE
Method of Instruction In-Person
Course Description This course seeks to better understand how psychological variables affect economic outcomes. More specifically, we will focus on the psychological processes and biases underlying decision-making with an emphasis on how to incorporate such insights into marketing, management, and business more generally. The course has two facets: first, it gives students a broad overview of important results from the behavioral sciences (e.g., social and cognitive psychology, consumer research) that show how people really make decisions (in contrast to the rational expectations model underlying classical economic theories); second, it provides students with practical advice about applying these findings to topics in business. Topics covered include: decision models, decision heuristics and biases, risk, impatience and self-control, bounded awareness and information filtering, fairness, bounded ethicality, choice architecture and nudges. Class time will be devoted to a combination of lectures, discussion, exercises, and casework. Grading will be based on class participation, individual case write-ups, other assignments, and a final exam.
Web Site Vergil
Department MARKETING
Enrollment 29 students (74 max) as of 11:06AM Saturday, December 7, 2024
Subject Marketing
Number B7619
Section 001
Division School of Business
Open To Business
Section key 20243MRKT7619B001