Summer 2024 Marketing B7609 section 001

Generative AI for Business

Generative AI for Busines

Call Number 11915
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Malek A Ben Sliman
Type LECTURE
Method of Instruction In-Person
Course Description

This course is for all business school students interested in leveraging Generative AI (GenAI) in their professional lives. It aims to provide an in-depth understanding of GenAI, its wide range of applications, and the value it can generate for businesses. This course discusses both the potential benefits and challenges stemming from business applications of GenAI.
The course will span over six 3-hour sessions and will emphasize both theoretical and practical aspects of GenAI. The theory component will consist of lectures and discussions on key topics, based on the fast-evolving body of knowledge on Generative AI coming out of research in academia and industry. The practice component will consist of guest speakers who will share their experiences with Generative AI, student presentations, and hands-on guided work.
By the end of the course, students will have a comprehensive understanding of GenAI's current applications and future possibilities, as well as practical experience in running experiments using AI models. This balance of theoretical and hands-on learning will equip students with the knowledge and skills necessary to harness the power of GenAI in their future careers.

Web Site Vergil
Department MARKETING
Enrollment 50 students (74 max) as of 9:05PM Monday, December 2, 2024
Subject Marketing
Number B7609
Section 001
Division School of Business
Section key 20242MRKT7609B001