Spring 2024 Management B8618 section 001

Strategies For Long-Term Growth

Strategies For Long-Term

Call Number 14514
Day & Time
Location
W 2:20pm-5:35pm
490 Kravis Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Len Sherman
Type LECTURE
Method of Instruction In-Person
Course Description Strategies for Long-Term Growth focuses on what business managers need to know to create and execute strategies that achieve competitive advantage for products and services. This capstone course will provide the insights and tools required to understand how marketing integrates with other key functions across the enterprise - product development, operations, finance and sales - in effectively managing an enterprise.During the semester, we will examine: - How companies create, capture and renew competitive advantage in the marketplace - The impact of industry structure on markets and competition - Sources of value in product/service offerings and how they evolve over time - The role of technology, operations and distribution in delivering value - Competitive dynamics -- effective responses to preempt, deter or effectively counter competitive moves - How to repeatedly develop products and services that break away from competition - Putting the pieces together: winning business strategies for long-term growthWhile the course will build on a theoretical foundation, it is designed to be practical, hands-on, and applied, giving students the opportunity to analyze and plan business strategies drawing on examples from firms in a variety of industries. The course will incorporate three mutually reinforcing approaches: - Interactive presentations on relevant concepts and frameworks - Case preparation and discussion spanning numerous B2B and B2C companies - Guest speakers drawn from senior executive ranks of major corporations, including Bain, IKEA, Unilever, citizenM Hotels, Casper, and Uber
Web Site Vergil
Department MANAGEMENT
Enrollment 65 students (74 max) as of 5:05PM Sunday, December 8, 2024
Subject Management
Number B8618
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20241MGMT8618B001