| Call Number | 14559 |
|---|---|
| Day & Time Location |
W 9:00am-12:15pm 590 GEFFEN HALL |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Sheena Iyengar |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | How do we get our best ideas? And, once we have an idea, how do we know if we should pursue it? That’s what the Think Bigger course is about: what it takes to create our best ideas. Over the last decade, modern science—in particular, neuro- and cognitive sciences—have revealed to us how creative ideas develop in the human mind. Here, I present this new knowledge to you as a six-step method called Think Bigger. In every class session, I draw on the relevant science and on many instructive examples to explain the method’s rationale and how it works in practice. We use a workshop format, where every session includes individual in-class exercises, or “creative challenges,” which enable you to develop your skills as an ideator. In addition, all students join a group project, take on an important problem facing our world, and strive to use the six-step method to generate a solution which will be showcased on the last day of class. Think Bigger is a new and unique ideation methodology only offered here at Columbia Business School. It is different from previous mainstream methods of ideation, like Design Thinking. We will use as a textbook a complete draft of Think Bigger, a book by me that will be published in April 2023. |
| Web Site | Vergil |
| Department | MANAGEMENT |
| Enrollment | 62 students (74 max) as of 12:06PM Tuesday, December 3, 2024 |
| Subject | Management |
| Number | B8577 |
| Section | 002 |
| Division | School of Business |
| Open To | Business, Engineering:Graduate, Journalism |
| Section key | 20241MGMT8577B002 |