| Call Number | 17001 |
|---|---|
| Day & Time Location |
M 2:00pm-5:15pm 540 GEFFEN HALL |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Jack McGourty |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Launch Your Startup focuses on the evaluation, development and potential launch of a new business. Working individually (or on occasion in pairs), students spend the entire term developing an effective and comprehensive presentation of a real business concept by addressing five key issues: in-depth market analysis, product or service design, development of a marketing campaign, assessment of human resource requirements and building a realistic financial forecast. The output will be a comprehensive business plan and a formal presentation of their idea. |
| Web Site | Vergil |
| Department | MANAGEMENT |
| Enrollment | 11 students as of 11:06AM Saturday, November 1, 2025 |
| Subject | Management |
| Number | B8519 |
| Section | 001 |
| Division | School of Business |
| Open To | Business, Journalism |
| Campus | Morningside |
| Section key | 20231MGMT8519B001 |