Business Italian and the Made in Italy E

Everywhere in the world, the expression ‘Made in Italy’ evokes the idea of quality, elegance and unique taste. From food to wine, from artisanal craftmanship to fashion, from the automobile industry to the design, ‘Made in Italy’ means creativity, durability, and a guarantee of excellence. Today, Italy is the fourth largest economic power in Europe and many countries like the USA have long established economic relationships and partnership with it. While the English language has been increasingly used during these economic exchanges, a basic knowledge of Italian terminology within a context of commerce and trade is an important asset and a useful resource. Developing a strong understanding of the Italian business environment and its culture offers useful advantages for all those who want to create ties with or plan to work in the Italian business world in the future.

The course is open to all students who have completed the Italian intermediate level and would like to have an introduction to Italian language used for work and business. The course will be conducted as an intensive practice in the spoken and written language through assigned topics focusing on Italian business and related cultural themes. It will provide an overview of the job market world and the business environment in Italy, giving students the main tools to explore and interact appropriately in a professional environment. During the second half of the semester, the course will introduce students to the Made in Italy excellence and the history responsible for Italian Style’s world-renowned fame and high-demand. Students will learn how the concept of Made in Italy originated, look at the history of Italian style and its international value. The lessons in the second half of the semester will be integrated with interviews of people in Italy and in New York City working in businesses that sell or advertise Italian products. The interviews (one per week) will provide a direct look into the areas that are being discussed in class, so that students will have the opportunity to learn firsthand what it means to work in a business in Italy or with Italy, and with Italian products.