| Call Number | 11225 |
|---|---|
| Day & Time Location |
M 4:10pm-6:00pm 402 International Affairs Building |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Jonathan Birchall |
| Type | SEMINAR |
| Method of Instruction | In-Person |
| Course Description | Tools for Advocacy: Understanding How the Media Works and How to Use it to Promote a Cause or Institution provides students of international affairs and public policy with a set of practical communications skills for use in their everyday work. Students will learn how to function effectively in our fast-changing contemporary media environment. Students will learn how to craft powerful messages, create compelling material for the media and refine their presentations techniques for interviews. They learn how to use the media to deliver messages to key audiences and how to conceive and execute an advocacy campaign as part of an organizational mission. Communications professionals from a variety of fields visit the class during the course of the semester. Students produce advocacy materials including an a press release, an op-ed and some form Internet content |
| Web Site | Vergil |
| Department | International and Public Affairs |
| Enrollment | 7 students (20 max) as of 11:44PM Monday, June 16, 2025 |
| Subject | International Affairs |
| Number | U8183 |
| Section | 001 |
| Division | School of International and Public Affairs |
| Open To | SIPA |
| Campus | Morningside |
| Section key | 20241INAF8183U001 |