Writing and Delivering Speeches

This introductory course for second-year SIPA students covers the fundamentals of persuasive speechwriting for politics, business, and advocacy organizations. 

While theory is covered in the first class, emphasis is placed on building practical skills throughout the semester’s remaining six classes. Students will be expected to draft, edit, and deliver their own speeches throughout the semester. Along the way, they’ll develop the research, writing, and editing skills to shape and articulate a compelling message, while collecting techniques to meet deadlines and overcome the dreaded “writer’s block.” 

This course addresses practical topics including: Why do some speeches persuade, while others fall flat? How does a writer effectively capture the voice of the person they’re writing for? How are speeches tailored for specific audiences, venues, and occasions? Are there ethical responsibilities when writing speeches that can confirm, change, or create mass behavior? As AI tools become increasingly sophisticated, how should a speechwriter approach questions of sourcing, fact-checking, and fundamentally human aspects of writing such as humor and creativity?  

By the end of the semester, students will have three full speeches to use as writing samples.

The course is taught by speechwriter, political strategist, and New York Times bestselling author Lauren Peterson. Lauren spent several years working as a speechwriter to Hillary Clinton, including on her 2016 presidential campaign, and helped the former Secretary of State launch and produce her award-winning podcast, You and Me Both. Previously, she worked as a senior advisor and writer at Planned Parenthood Federation of America, and as a senior writer on President Obama’s 2012 re-election campaign. While Lauren is a fierce believer in the ability of speeches to shape public discourse and move listeners to action, she feels just as strongly that digital tools are essential to reaching audiences in the modern era of communications. A graduate of the University of Wisconsin-Madison, Lauren has written about figure skating for The Washington Post, parenthood for Romper, and LGBTQ conception for The Bump. She has appeared on MSNBC and been featured in Cosmopolitan, Teen Vogue, and Fusion’s “30 Women Who Will Change the 2016 Election.” She advises a wide range of clients including leaders at the highest levels of