Campaigning for Change - Media, Mobiliza

This course introduces the history, strategy, and practice of human rights campaigning, with a focus on media-driven advocacy. Students will examine the foundations of campaigning journalism, explore modern digital mobilization tactics, and learn to develop and execute impactful advocacy campaigns. The course emphasizes the intersection of strategic communications, digital tools, and policy advocacy, and provides hands-on experience in campaign design, messaging, and evaluation.

Students will develop an original advocacy campaign on a contemporary human rights issue using the 2026 FIFA World Cup as a global platform. Course assignments include writing advocacy letters and op-eds, designing media strategies, and producing a final campaign pitch deck. Case studies will include successful campaigns addressing labor rights, gender equity, and corporate responsibility in sport.

The course is suitable for students interested in human rights, journalism, digital strategy, and public advocacy. Sessions include skill-building workshops, guest speakers, and applied project work in collaboration with Human Rights Watch and other advocacy professionals.