| Call Number | 16088 |
|---|---|
| Day & Time Location |
W 8:30am-11:20am To be announced |
| Points | 1.5 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | John Winkleman |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | This course covers marketing strategy for all players, from biotech startups to pharmaceutical firms and service providers. It has two objectives: Present methods and models used in the life sciences sector, and demonstrate how they are successfully used in current business situations. Key learnings include how to segment consumer and medical markets, brand a new product/service, create a marketing plan for a startup, decide on a pricing approach and integrate online/offline communications. Students customize the course to their needs with a term paper (instead of final exam) based on a consulting assignment for a company. |
| Web Site | Vergil |
| Department | Health Policy & Management |
| Enrollment | 20 students (35 max) as of 11:06AM Tuesday, December 3, 2024 |
| Subject | Health Policy and Management |
| Number | P8515 |
| Section | 002 |
| Division | School of Public Health |
| Open To | GSAS, Public Health |
| Note | Priorities: MHA YR1 |
| Section key | 20251HPMN8515P002 |