Spring 2024 Health Policy and Management P8515 section 002

Health Care Marketing


Call Number 17386
Day & Time
W 8:30am-11:20am
To be announced
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor John Winkleman
Method of Instruction In-Person
Course Description This course covers marketing strategy for all players, from biotech startups to pharmaceutical firms and service providers. It has two objectives: Present methods and models used in the life sciences sector, and demonstrate how they are successfully used in current business situations. Key learnings include how to segment consumer and medical markets, brand a new product/service, create a marketing plan for a startup, decide on a pricing approach and integrate online/offline communications. Students customize the course to their needs with a term paper (instead of final exam) based on a consulting assignment for a company.
Web Site Vergil
Department Health Policy & Management
Enrollment 27 students (35 max) as of 1:06PM Thursday, July 18, 2024
Subject Health Policy and Management
Number P8515
Section 002
Division School of Public Health
Section key 20241HPMN8515P002