Spring 2024 Health Policy and Management P8219 section 001

Public Health Communications: Take this


Call Number 17381
Day & Time
T 5:30pm-8:20pm
To be announced
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Robert Shepardson
Method of Instruction In-Person
Course Description

One of the lessons learned during COVID is the importance of clear communications. Effective public health communications saves lives; bad communications creates fear, uncertainty and worse. Good communications can also make better health policy and expand budgets, saving even more lives. 


But too often, senior executives in the public, private or non-profit sector expect that their good works alone are sufficient to gain the support of others, maintain funding, or advance a critical policy agenda.  Unfortunately, it isn’t so.  In an age of media oversaturation, rapid technology advances that continually atomize people’s attention, and intense competition among interest groups for decisionmakers’ hearts, minds and budgets, successful health professionals must include issue advocacy and communications in their arsenal of weapons to keep their interests relevant and compelling, to move others to action, or to affect public policy. 


This course focuses on the practical aspects of issue advocacy and public health communications. It is designed to give the public health professional an introduction to issue advocacy and public health communications, and an understanding of the critical components of developing and implementing such campaigns. 

Web Site Vergil
Department Health Policy & Management
Enrollment 20 students (40 max) as of 1:06PM Thursday, July 18, 2024
Subject Health Policy and Management
Number P8219
Section 001
Division School of Public Health
Section key 20241HPMN8219P001