Health Communication

Health Communication has emerged as an important field of theory, research, and practice in the 21st century. As recognized by several public health and global health agendas, well-designed and implemented health communication interventions can have a positive impact on public health and health care outcomes, as well as contribute to advancing health equity. This course will introduce students to the field of Health Communication theory and practice, and its key action areas. It will prepare them to design, implement and evaluate health communication interventions within a systematic, participatory, engaging, process-oriented, and multidisciplinary framework that aims at behavioral, social, and organizational results and ultimately, improved public health outcomes. As health communication is grounded in many theories and principles (e.g., behavioral and social change, marketing, intergroup, sociology, anthropology, cultural-centered and positive deviance theory, mass media and new media theory, medical models, community organizing, social networks, etc.) that are also shared by other disciplines in the public health, health care, and community development fields, these theories will be briefly reviewed as part of session two in relation to their specific application to health communication theory and practice. The planning frameworks and practical exercises discussed and implemented in this course are specific to the field of health communication and provide students with core competencies and practical skills for future work in health communication within the nonprofit, corporate, academic, and government sectors both in the United States and globally.