Spring 2024 Executive MPA Program U6020 section 001

Public Sector Marketing, Strategic Plann

Pub Sector Mrkt/Stat Plan/Comm

Call Number 11858
Day & Time
Location
S 9:00am-10:50am
402B International Affairs Building
Points 3
Grading Mode Standard
Approvals Required None
Instructors Basil A Jr Smikle
Kristian Denny
Type SEMINAR
Method of Instruction In-Person
Course Description

This course deals with how public and non-profit agencies interact with their external environment: how they generate revenue, and develop brand identity. The class further discusses the application of private sector marketing techniques to non-profit and governmental organization as well as methodologies and uses of strategic planning in the public sector. 

Web Site Vergil
Department International and Public Affairs
Enrollment 6 students (25 max) as of 11:06AM Sunday, May 12, 2024
Subject Executive MPA Program
Number U6020
Section 001
Division School of International and Public Affairs
Open To Architecture, Schools of the Arts, Business, Engineering:Graduate, GSAS, SIPA, Journalism, Law, Public Health, Professional Studies, Social Work
Campus Morningside
Note Open to EMPA Students Only
Section key 20241EMPA6020U001