| Call Number | 11858 |
|---|---|
| Day & Time Location |
S 9:00am-10:50am 402B International Affairs Building |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructors | Basil A Jr Smikle Kristian Denny |
| Type | SEMINAR |
| Method of Instruction | In-Person |
| Course Description | This course deals with how public and non-profit agencies interact with their external environment: how they generate revenue, and develop brand identity. The class further discusses the application of private sector marketing techniques to non-profit and governmental organization as well as methodologies and uses of strategic planning in the public sector. |
| Web Site | Vergil |
| Department | International and Public Affairs |
| Enrollment | 6 students (25 max) as of 11:06AM Thursday, October 30, 2025 |
| Subject | Executive MPA Program |
| Number | U6020 |
| Section | 001 |
| Division | School of International and Public Affairs |
| Open To | Architecture, Schools of the Arts, Business, Engineering:Graduate, GSAS, SIPA, Journalism, Law, Public Health, Professional Studies, Social Work |
| Campus | Morningside |
| Note | Open to EMPA Students Only |
| Section key | 20241EMPA6020U001 |