Summer 2024 Communication PS5858 section D01

PUBLIC RELATIONS AND CORPORATE COMMUNICA

PR & CORPORATE COMMUNICATION

Call Number 11623
Day & Time
Location
M 8:10pm-10:00pm
ONLINE ONLY
Points 3
Grading Mode Standard
Approvals Required None
Instructor Alexandra M Merceron
Type LECTURE
Method of Instruction On-Line Only
Course Description

This elective is designed for students looking to launch careers in public relations and corporate communications across organizations, from corporate, non-profit, start-up and/or governmental institutions. Course content will provide students with a broad overview of the PR and corporate communications function and foundational communication theory, along with hands-on, tactical training in modern public relations practice. Topics covered include strategic messaging and storytelling, working with the press to generate media coverage, leveraging social media and managing reputations online, crisis communication, public relations ethics and media law, engaging internal and external audiences, and evaluating corporate communications efforts.

Web Site Vergil
Subterm 05/20-08/09 (X)
Department Strategic Communication
Enrollment 13 students (24 max) as of 9:05PM Monday, December 2, 2024
Subject Communication
Number PS5858
Section D01
Division School of Professional Studies
Note All SCOM; non-SCOM with program approval.
Section key 20242COMM5858KD01