Call Number | 11623 |
---|---|
Day & Time Location |
M 8:10pm-10:00pm ONLINE ONLY |
Points | 3 |
Grading Mode | Standard |
Approvals Required | None |
Instructor | Alexandra M Merceron |
Type | LECTURE |
Method of Instruction | On-Line Only |
Course Description | This elective is designed for students looking to launch careers in public relations and corporate communications across organizations, from corporate, non-profit, start-up and/or governmental institutions. Course content will provide students with a broad overview of the PR and corporate communications function and foundational communication theory, along with hands-on, tactical training in modern public relations practice. Topics covered include strategic messaging and storytelling, working with the press to generate media coverage, leveraging social media and managing reputations online, crisis communication, public relations ethics and media law, engaging internal and external audiences, and evaluating corporate communications efforts. |
Web Site | Vergil |
Subterm | 05/20-08/09 (X) |
Department | Strategic Communication |
Enrollment | 13 students (24 max) as of 9:05PM Monday, December 2, 2024 |
Subject | Communication |
Number | PS5858 |
Section | D01 |
Division | School of Professional Studies |
Note | All SCOM; non-SCOM with program approval. |
Section key | 20242COMM5858KD01 |