| Call Number | 11655 |
|---|---|
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Mark Truss |
| Type | LECTURE |
| Method of Instruction | Hybrid 20-79 |
| Course Description | To make informed decisions about communication, we need a clear understanding of our audience and its motivations. We begin by asking the right questions and interpreting the results. This course covers essential market research methods, including quantitative and qualitative techniques. Students gain direct experience in collecting and analyzing data, developing insights and choosing research-driven communication strategies that meet client objectives. |
| Web Site | Vergil |
| Department | Strategic Communication |
| Enrollment | 10 students (15 max) as of 11:06AM Tuesday, December 3, 2024 |
| Subject | Communication |
| Number | PS5285 |
| Section | H11 |
| Division | School of Professional Studies |
| Fee | $500 StratComm Course F |
| Note | SCOM Exec only. See advisor for schedule. |
| Section key | 20241COMM5285KH11 |