Summer 2025 Communication PS5270 section D01

CONTENT STRATEGY

CONTENT STRATEGY (ONLINE)

Call Number 11162
Day & Time
Location
W 8:10pm-10:00pm
ONLINE ONLY
Points 3
Grading Mode Standard
Approvals Required None
Instructor Jenny M Fernandez
Type LECTURE
Method of Instruction On-Line Only
Course Description

Sitting at the intersection of business strategy, digital development, user experience, communication, and publishing, content strategy has emerged over the last few years as a discipline examining the purpose behind content (in all manifestations) and how it supports business, organizational, and user goals. While it originated in digital web design and user experience, content strategy now encompasses a much broader set of considerations and addresses content creation, distribution, and governance across multiple channels, especially the interplay among digital, social, and traditional media. Content strategy provides a holistic approach for unlocking the value behind content and for increasing its effectiveness in achieving business and organizational objectives. This course will present the fundamentals of content strategy and explore the discipline’s approaches, techniques, and tools that course participants can apply directly to the content situation in their own organization. It will draw parallels with – and highlight distinctions among – traditional communication strategy, publishing, and content strategy, and provide students with a framework to create a sustainable program grounded in meaningful, actionable content.

Web Site Vergil
Department Strategic Communication
Enrollment 24 students (24 max) as of 9:05PM Tuesday, April 1, 2025
Status Full
Subject Communication
Number PS5270
Section D01
Division School of Professional Studies
Open To Professional Studies
Note All SCOM. Open to non-SCOM with program approval.
Section key 20252COMM5270KD01