VISUAL COMMUNICATION & DESIGN

This course provides strategic communication students with the foundational notions and methods of design needed to collaborate with designers and amplify their work. It examines the impact technology and social transformations are having on design: the application of digital and generative technology, the redirection toward human-centric approaches, and the discipline’s standing in embracing social and ethical concerns related to ensuring inclusivity and preventing cultural bias. The course begins with a historical overview of design’s evolution and contemporary methods, setting the stage for an in-depth exploration of visual perception principles and key design elements like shape, form, color, typography, imagery, and layout. Students will apply the knowledge gained by experimenting with design practices and developing design strategies and applications through serial hands-on, collaborative assignments and workshops.