| Call Number | 10863 | 
|---|---|
| Day & Time Location | R 2:10pm-4:00pm To be announced | 
| Points | 3 | 
| Grading Mode | Standard | 
| Approvals Required | None | 
| Instructor | Lilian Ore | 
| Type | LECTURE | 
| Method of Instruction | In-Person | 
| Course Description | Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions. | 
| Web Site | Vergil | 
| Department | Strategic Communication | 
| Enrollment | 0 students (30 max) as of 11:06AM Friday, October 31, 2025 | 
| Subject | Communication | 
| Number | PS5090 | 
| Section | 001 | 
| Division | School of Professional Studies | 
| Open To | Professional Studies | 
| Note | F2F. SCOM only. Non-SCOM see SPS cross-reg guide for instruc | 
| Section key | 20261COMM5090K001 |