| Call Number | 11043 | 
|---|---|
| Day & Time Location | R 7:10pm-9:00pm ONLINE ONLY | 
| Points | 3 | 
| Grading Mode | Standard | 
| Approvals Required | None | 
| Instructor | Mariana Y Pinos | 
| Type | LECTURE | 
| Method of Instruction | On-Line Only | 
| Course Description | Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions. | 
| Web Site | Vergil | 
| Subterm | 05/27-08/15 (X) | 
| Department | Strategic Communication | 
| Enrollment | 19 students (24 max) as of 12:06PM Friday, October 31, 2025 | 
| Subject | Communication | 
| Number | PS5090 | 
| Section | D21 | 
| Division | School of Professional Studies | 
| Note | SCOM PT only. | 
| Section key | 20252COMM5090KD21 |