Spring 2025 Communication PS5090 section 003

DIGITAL MEDIA & ANALYTICS

Call Number 12988
Day & Time
Location
M 8:10am-10:00am
To be announced
Points 3
Grading Mode Standard
Approvals Required None
Instructor Bolong Li
Type LECTURE
Method of Instruction In-Person
Course Description

Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.

Web Site Vergil
Department Strategic Communication
Enrollment 9 students (24 max) as of 9:14PM Wednesday, November 20, 2024
Subject Communication
Number PS5090
Section 003
Division School of Professional Studies
Open To Professional Studies
Note SCOM FT only
Section key 20251COMM5090K003