Summer 2024 Communication PS5090 section D21

DIGITAL MEDIA & ANALYTICS

Call Number 11657
Day & Time
Location
R 7:10pm-9:00pm
ONLINE ONLY
Points 3
Grading Mode Standard
Approvals Required None
Instructor Mariana Y Pinos
Type LECTURE
Method of Instruction On-Line Only
Course Description

Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.

Web Site Vergil
Subterm 05/20-08/09 (X)
Department Strategic Communication
Enrollment 17 students (24 max) as of 9:05PM Monday, December 2, 2024
Subject Communication
Number PS5090
Section D21
Division School of Professional Studies
Note SCOM PT only
Section key 20242COMM5090KD21