Spring 2024 Communication PS5090 section H11

DIGITAL MEDIA & ANALYTICS

Call Number 11641
Points 3
Grading Mode Standard
Approvals Required None
Instructor Mariana Y Pinos
Type LECTURE
Method of Instruction Hybrid 20-79
Course Description

Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.

Web Site Vergil
Department Strategic Communication
Enrollment 0 students (15 max) as of 5:05PM Sunday, May 11, 2025
Subject Communication
Number PS5090
Section H11
Division School of Professional Studies
Open To Professional Studies
Campus Morningside
Fee $500 StratComm Course F
Note SCOM Exec only. See advisor for schedule.
Section key 20241COMM5090KH11