Spring 2024 Communication PS5090 section 001

DIGITAL MEDIA & ANALYTICS

Call Number 11637
Day & Time
Location
M 10:10am-12:00pm
212A Lewisohn Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Lilian Ore
Type LECTURE
Method of Instruction In-Person
Course Description

Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.

Web Site Vergil
Department Strategic Communication
Enrollment 14 students (20 max) as of 5:06PM Sunday, June 2, 2024
Subject Communication
Number PS5090
Section 001
Division School of Professional Studies
Campus Morningside
Note SCOM FT only
Section key 20241COMM5090K001