| Call Number | 12591 |
|---|---|
| Day & Time Location |
M 8:10am-10:00am 602 Lewisohn Hall |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Bolong Li |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions. |
| Web Site | Vergil |
| Department | Strategic Communication |
| Enrollment | 22 students (23 max) as of 1:05PM Friday, May 9, 2025 |
| Subject | Communication |
| Number | PS5090 |
| Section | 001 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Campus | Morningside |
| Note | SCOM FT only |
| Section key | 20231COMM5090K001 |