THE COMPELLING COMMUNICATOR

The ability to communicate effectively is a key competency for professionals. As emerging industry leaders, understanding the audience, framing the message, and using media channels to achieve specified objectives are critical skills, whether written or spoken. Through a variety of written and oral assignments, students learn to apply foundational communication theory to inform and engage stakeholders. The first part of the course focuses on written deliverables, emphasizing audience-framed messaging and developing simple, clear and persuasive content. The second part transitions to enhancing spoken delivery and presentation skills where students gain experience in speechwriting, storytelling and using data visualization to motivate an audience to act.