Fall 2024 Communication PS5025 section 002

STRATEGIC COMMUNICATION MANAGEMENT

STRATEGIC COMMUNICATION MGMT

Call Number 11063
Day & Time
Location
W 4:10pm-6:00pm
602 Lewisohn Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Gabriel Amor
Type LECTURE
Method of Instruction In-Person
Course Description

This course examines the strategic role for communication in driving organizational outcomes. It covers key aspects of communication management, including how to plan, implement and measure strategic communication initiatives. Students learn to assess organizational needs, identify stakeholders and draft messaging that speaks credibly to a variety of constituencies, both internal and external. We also emphasize fundamental business skills, such as interpreting financial reports and understanding the language of business.

Web Site Vergil
Department Strategic Communication
Enrollment 21 students (25 max) as of 9:14PM Wednesday, November 20, 2024
Subject Communication
Number PS5025
Section 002
Division School of Professional Studies
Open To Professional Studies
Note SCOM FT only.
Section key 20243COMM5025K002