Call Number | 11470 |
---|---|
Day & Time Location |
W 4:10pm-6:40pm 390 GEFFEN HALL |
Points | 3 |
Grading Mode | Standard |
Approvals Required | None |
Instructor | Thomas Hafen |
Type | LECTURE |
Method of Instruction | In-Person |
Course Description | Designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course gives an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion). |
Web Site | Vergil |
Department | Business |
Enrollment | 0 students (74 max) as of 9:05PM Tuesday, April 1, 2025 |
Subject | Business |
Number | UN3021 |
Section | 001 |
Division | Interfaculty |
Open To | Barnard College, Columbia College, Engineering:Undergraduate, General Studies, Professional Studies |
Note | Please do not email faculty or administration to be promoted |
Section key | 20253BUSI3021W001 |