| Call Number | 11470 |
|---|---|
| Day & Time Location |
W 4:10pm-6:40pm 390 GEFFEN HALL |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Thomas Hafen |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course gives an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion). |
| Web Site | Vergil |
| Department | Business |
| Enrollment | 73 students (74 max) as of 7:05PM Tuesday, April 7, 2026 |
| Subject | Business |
| Number | UN3021 |
| Section | 001 |
| Division | School of Business |
| Open To | Columbia College, General Studies |
| Note | Please do not email faculty or administration to be promoted |
| Section key | 20253BUSI3021W001 |