| Call Number | 10757 |
|---|---|
| Day & Time Location |
W 4:10pm-6:40pm To be announced |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Jenny M Fernandez |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course gives an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion). |
| Web Site | Vergil |
| Department | Columbia College |
| Enrollment | 74 students (74 max) as of 12:06PM Tuesday, December 3, 2024 |
| Status | Full |
| Subject | Business |
| Number | UN3021 |
| Section | 001 |
| Division | Interfaculty |
| Open To | Barnard College, Columbia College, Engineering:Undergraduate, General Studies |
| Section key | 20251BUSI3021W001 |