| Call Number | 12418 |
|---|---|
| Day & Time Location |
M 6:10pm-8:00pm To be announced |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Andrew Blum |
| Type | LECTURE |
| Course Description | Understanding customers is vital for any business to meet financial goals. Marketing research helps companies gain valuable insights about the most important people in the world: their customers. Marketing research can inform managers about consumer attitudes, buying behaviors, product and service preferences, communication messages, and distribution channels in order for management to forecast the size of the opportunity, to minimize risk in the decision-making process, to determine what is working/not working and how to best allocate and prioritize resources. |
| Web Site | Vergil |
| Department | School of Professional Studies (DVSP) |
| Enrollment | 2 students (17 max) as of 11:44PM Monday, June 16, 2025 |
| Subject | Business |
| Number | PS5120 |
| Section | D01 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Campus | Morningside |
| Section key | 20241BUSI5120KD01 |