ENTREPRENEURSHIP: DEVELOP/IMPLEMENT NEW

This course is designed for students interested in entrepreneurship and becoming CEO/Founders or leaders in industry as innovators and operators. The class is appropriate for those with a strong interest in new ventures or innovation at the corporate level, or for those who want to develop an entrepreneurial mindset even if you have no plans to start a business. This includes potential entrepreneurs, those interested in the financing of new ventures, working in new ventures, or a portfolio company, or in broader general management of entrepreneurial firms. Entrepreneurial topics include: the entrepreneurial journey, founders & co-founders, the art of the pitch, shaping opportunities, traditional business models, business models for the greater good, the lean startup method and the hypothesis-driven approach, technology strategy, product testing, marketing strategy, entrepreneurial marketing, venture financing and emerging developments. Academic readings, analysis of case studies, class discussions, independent exercises, reading assessments, team work, guest speakers, investor panels, weekly deliverable options and a final investor pitch are the main modalities used to help you learn and assist you on your entrepreneurial path. There are no prerequisites for this course.