Spring 2024 Business PS5020 section 001

INTRODUCTION TO MARKETING

Call Number 12414
Day & Time
Location
W 6:10pm-8:00pm
963 EXT Schermerhorn Hall [SCH]
Points 3
Grading Mode Standard
Approvals Required None
Instructor Young Mi Park
Type LECTURE
Method of Instruction In-Person
Course Description

Students will learn fundamental marketing concepts and their application. By the end of this class you will know: the elements of a market, company strategy, how to identify customers and competition, the fundamental elements of the marketing mix (product, price, placement and promotion) how to research consumer behavior, and pricing strategies. Students will have extensive use of case study projects. Please note that there are separate online and in-person versions of the course, and the modalities offered may vary by semester. Be sure to check the modalities of the sections offered and enroll in the correct modality for your situation. 

Web Site Vergil
Department School of Professional Studies (DVSP)
Enrollment 36 students (38 max) as of 11:06AM Saturday, December 7, 2024
Subject Business
Number PS5020
Section 001
Division School of Professional Studies
Open To Professional Studies
Note Meets In-Person
Section key 20241BUSI5020K001