Summer 2025 Professional Studies Management PS5020 section 001

INTRODUCTION TO MARKETING

Call Number 11056
Day & Time
Location
FM 6:10pm-8:00pm
To be announced
Points 3
Grading Mode Standard
Approvals Required None
Instructor Andrew Blum
Type LECTURE
Method of Instruction In-Person
Course Description

Students will learn fundamental marketing concepts and their application. By the end of this class you will know: the elements of a market, company strategy, how to identify customers and competition, the fundamental elements of the marketing mix (product, price, placement and promotion) how to research consumer behavior, and pricing strategies. Students will have extensive use of case study projects. Please note that there are separate online and in-person versions of the course, and the modalities offered may vary by semester. Be sure to check the modalities of the sections offered and enroll in the correct modality for your situation. 

Web Site Vergil
Subterm 05/27-08/15 (X)
Department Strategic Communication
Enrollment 8 students (30 max) as of 9:05PM Tuesday, April 1, 2025
Subject Professional Studies Management
Number PS5020
Section 001
Division School of Professional Studies
Open To Professional Studies
Note Summer X. Meets Mondays, plus Fri 5/30. Counts as a cross-
Section key 20252SPMG5020K001